Visual Thinking

Following an external review, and the results of the 2014 staff survey, it was clear that there was a need for leadership, and CQC as a whole, to talk ‘as one voice’ about the change programme and define and share a common understanding of what that meant for staff. We commissioned a Visual Thinking project focusing on the core ‘story’ around change - creating an accessible and engaging visual tool that could be agreed across leadership as the single representation of the change journey and our ‘direction of travel’. This will then become part of a wider suite of management tools enabling us to marble change throughout the organisation by enabling leaders to take ownership of messaging and communicate effectively to their teams. As the project progressed, it threw up more questions and it became increasingly apparent that there was a need for some broader and deeper understanding to support a comprehensive and rigorous review of an ongoing Internal Engagement strategy. These additional areas include: 1. Audience segmentation: Creation of ‘personas’ to identify key internal audiences to allow more targeted communications and a deeper understanding of their communication needs 2. Channel review: Research into effective communications channels feeding into the audience segmentation piece 3. Strategy Document: Consultancy on an existing engagement strategy to take into account the new findings above findings to create a fully integrated approach, while also building-in industry best practice and benchmarking into our approach

These are essential projects to the successful review and creation of the Internal Engagement strategy that will take us through the next two to three years. The creation and adoption of a new Internal Engagement strategy is critical to the continuing delivery of our transformation and continuous improvement.

THE REQUIREMENT The project covers the three distinct areas outlined below but a key requirement is that all three link-up fully to deliver an integrated and coherent strategic direction.

What we want you to do: o Audience segmentation: Identify key internal audiences that reflect our core workers, and design and facilitate workshops across CQC, with a range of employees to substantiate and create ‘personas’ - allowing more targeted communications and a deeper understanding of range of CQC employee communication needs. The workshop input will need to be analysed in light of an in depth knowledge of the organization and lead to recommended communications priorities which will inform both the strategy and related channel review

o Channel review: Research into effective communications channels feeding into the audience segmentation piece. The consultant will again be able to demonstrate an in-depth knowledge of the organization, its current channel mix and digest research to date to inform the basis of their approach.