Customer Strategy Segmentation Project
Valuation Office Agency · London
Key facts
- Contract value
- £44,844
- Awarded
- 12 Feb 2016
- Contract starts
- 16 Feb 2016
- Contract ends
- 29 May 2016
- Procedure
- Open procedure
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Populus Limited | £44,844 |
Description
This research aims to gain insight into the different segments from which VOA customers are drawn from. The research has a series of broad aims including:
â¢To profile and understand the needs of our different customer groups â¢To develop tools to assist our people interact effectively with customers â¢To improve VOA service provision for our different customer groups â¢To support the development of targeted customer communications â¢To consequently improve customer trust, one of the VOAâs strategic objectives
Categories (CPV)
- 73000000 Research and development services and related consultancy services
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