Creative Solutions Call Off Agreement
Crown Commercial Service · United Kingdom
Key facts
- Contract value
- £250,000
- Awarded
- 07 Apr 2016
- Contract starts
- 29 Feb 2016
- Contract ends
- 28 Feb 2017
- Procedure
- Not applicable
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| M&C SAATCHI (UK) LTD | £250,000 |
Description
DWP appointed a creative agency to; develop a creative proposition and approach (designing a âlook and feelâ for a new marketing campaign), develop key messages and refresh the Disability Confident branding.
The aims for the 2016/17 phase of the campaign are to:
Reinvigorate the campaign, build awareness of and ramp up both support and positive sentiment for DWP aims and the Disability Confident brand.
Challenge the perceptions and attitudes of employers â in particular SMEs - and increase the belief that employing and/or retaining a disabled person is something their business could do easily.
Encourage employers of all sizes to register for Disability Confident online, complete a self-assessment, and get access to the help, support and tools that will enable them to improve how they attract, recruit and retain disabled people in their business.
Categories (CPV)
- 79340000 Advertising and marketing services
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