Audience Segmentation and User Needs Research
Royal Botanic Gardens · South East
Key facts
- Contract value
- £25,000
- Awarded
- 01 Oct 2015
- Contract starts
- 11 Oct 2015
- Contract ends
- 11 Oct 2017
- Procedure
- Open procedure
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| BDRC Continental | £25,000 |
Description
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org. The purpose of this requirement is to understand more about Kew website users and their website experience. . This work will also feed into a website design refresh project we are undertaking.
The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage.
Additional information: Please register your interest in this opportunity using the link to the Defra e-tendering portal. You may need to register on this site if you have not done so already. Once Registered and logged in search current opportunities/ITTs for 'Audience Segmentation and User Needs Research.'
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