Mental wellbeing campaign

The Champs Public Health Collaborative (champs) is led by the Local Authority Directors of Public Health and their teams, facilitated and supported by a small support team hosted by Wirral Council. Building on the success of the previous award-winning public health network which collaborated over 10 years within the NHS to improve health and reduce inequalities, champs is owned and delivered by all local public health teams and offers better quality services, increased VFM and improved health outcomes for each of the nine Local Authorities by sharing goals, resources and expertise. Champs has a Social Marketing Leadership Group which works on behalf of the Directors of Public Health to take forward social marketing campaigns. The group draws expertise from within different public health teams across Cheshire & Merseyside and specialisms in various areas of public health, health promotion, insight and intelligence, communications and marketing. The group leads on collaborative campaigns across the region, linking to local activity and national Public Health England, NHS and other campaigns where appropriate. Mental wellbeing is a key priority for the Directors of Public Health as part of a continued focus on mental health into 2015/16. The collaborative is working with the Strategic Clinical Network for mental health and all the Clinical Commissioning Group plans and all the local Health and Wellbeing Strategies have mental health as a priority. In addition, there is a strong track record of local initiatives to improve mental wellbeing in Cheshire & Merseyside, often using the Five Ways to Wellbeing originally developed by the New Economics Foundation (NEF), There is an opportunity to develop public-facing social marketing solution to support the wealth of local intervention-focused work on the ground, building on work developed by the collaborative in partnership with Public Health England in 2014.

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