MH 09/23 Media Planning and Buying Framework

Expressions of interest are invited from suitably qualified Applicants interested in being considered for the provision of media planning and buying services. Contracting Entity believes in engaging with their agencies, at all times, using a fully collaborative and partnership approach. The Contracting Entity has a requirement for a media planning and buying agency, to manage future media purchasing requirements, supporting the Contracting Entity’s intended always-on campaign. The service provider appointed, will specifically provide media planning and buying services to support delivery of brand, marketing and communications objectives. The scope of services is anticipated to include development of strategic media channel plans for use across multiple communications channels as deemed relevant to achieving the objectives set and recommended targeting plan within the budget available. The framework will include but not be limited to the provision of: • A strong Strategic Planning capability and demonstration of quality delivery of fully integrated campaigns is key. • Assistance with the planning, design, deployment and analysis of benchmarking research and tracking research (e.g., for the purpose of determining audience reach, solutions to deal with weaknesses and shortcomings and full reporting on outcomes, as the Contracting Entity may require). • Presentation of solutions based on briefs supplied by the Contracting Entity. • Advice and assistance on any issues arising in connection with integrated marketing communications campaigns undertaken by the Contracting Entity. • Managing all aspects of the media channel management as and when required by the Contracting Entity, including strategic advice and support for sponsorships. • Consideration and review of current or upcoming business ambitions and/or challenges and providing proposals and preparing recommendations. • Advising the Contracting Entity in relation to Official Languages Act obligations with a view to ensuring full compliance with the provisions of this Agreement. • Liaising directly with other Contracting Entity contractors and any other third parties as the Contracting Entity may require. • Cooperating and working with Contracting Entity’s other communication agencies (including its strategic creative agency and its public relations agency). • The operation of a rigorous project management and quality control system to monitor the provisions of the Services in accordance with the practices and procedures approved by the Contracting Entity.