Media Advertising Services
Coventry University · West Midlands
Key facts
- Contract value
- £300,000
- Awarded
- 12 Jul 2022
- Contract starts
- 01 Jan 2023
- Contract ends
- 31 Dec 2023
- Procedure
- Other - VEAT Notice Published: 2022/S 000-022257
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| ANSCO ARENA LTD | £300,000 |
Description
To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.
Categories (CPV)
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