Vaccination Hesitancy Programme
City of Bradford Metropolitan District Council · Yorkshire and the Humber
Key facts
- Contract value
- £66,563
- Awarded
- 10 Feb 2021
- Contract starts
- 21 Feb 2021
- Contract ends
- 31 Aug 2021
- Procedure
- Direct award
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| Centre for Behavioural Science and Applied Psychology (CeBSAP) | £66,563 |
Description
A behavioural science approach to developing and testing messages to promote COVID-19 vaccination uptake in members of BAME communities in Bradford. The key objectives of this contract are: ⢠To utilise behavioural science theory and evidence to produce messages most likely to impact positively on COVID vaccine acceptance. ⢠To co-produce messages with members of relevant BAME communities in Bradford. ⢠To test shortlisted interventions to assess their likely effectiveness, and to explore other potential barriers to uptake. ⢠To co-produce a plan to implement the messages and other proposed intervention(s) with the relevant BAME communities and stakeholders from Bradford council. ⢠To disseminate the findings to local and national stakeholders.
Categories (CPV)
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