(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
NEWCASTLE UNIVERSITY · United Kingdom
Key facts
- Contract value
- £28,260
- Awarded
- 25 Jul 2021
- Contract starts
- 27 Jul 2021
- Contract ends
- 09 Sep 2021
- Procedure
- Restricted procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| CRUNCH DMC LIMITED | £28,260 |
Description
Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
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