IT087 - CRM Solution for Marketing
Birmingham City University · West Midlands
Key facts
- Estimated value
- £1
- Closing date
- 14 Apr 2021
- Contract starts
- 30 Jun 2021
- Contract ends
- 30 Jun 2026
- Procedure
- Restricted procedure
- Buyer type
- Education
Description
Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details.
This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds - early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.
Categories (CPV)
- 72212480 Sales, marketing and business intelligence software development services
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