Marketing Agencies for Brand, Digital & Media Buying
University of South Wales · Wales
Key facts
- Estimated value
- £4,000,000
- Closing date
- 10 Feb 2023
- Procedure
- Competitive procedure with negotiation
- Buyer type
- Education
Description
The University of South Wales (USW) wishes to work in partnership with a marketing agency to: i.Develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii.In addition, to positively present the brand and our products across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc. iii.To work cooperatively with any other appointed ATL media and digital agency supporting USW across brand and campaign activity iv.Develop an ATL media strategy and respond to tactical briefs for the recruitment of domicile undergraduate and postgraduate students v.Work cooperatively with any other appointed creative and digital agency to ensure all plans developed are done so as part of an integrated plan in conjunction with the digital and creative agency(ies) vi.Consider new and creative ways to target our core UG and PG audiences, as well as parents and influencers
Categories (CPV)
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