MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS
Menter A Busnes · United Kingdom
Key facts
- Contract value
- £200,000
- Awarded
- 18 Jan 2023
- Contract ends
- 31 May 2023
- Procedure
- Open procedure
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| Ubiquity | £200,000 |
Description
Ten brands from “hero” categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.
Categories (CPV)
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