Subscription to the Nations Brand Index for 2023
Key facts
- Contract value
- £55,000
- Awarded
- 21 Mar 2023
- Buyer type
- Devolved government
- Source
- Sell2Wales archive (Open Contracting)
Awarded to
| Supplier | Value |
|---|---|
| Ipsos Public Affairs LLC | £55,000 |
Description
Subscription fees to the Nations Brand Survey. NBI is an annual online global nation brand survey conducted with 20,000 respondents across 20 panel countries. It examines the ‘brand image’ of 50 countries by looking at a country’s reputation along six dimensions of national competence: exports; governance; culture and heritage; people; tourism, investment and migration. These together provide an overall indication of a country’s reputation. To be supplemented with the views of 500 respondents from in Wales to understand how Wales views itself. Access to the survey is only available through Ipsos Public Affairs LLC.
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