Visit Wales Marketing, TT & PR - Germany
Key facts
- Contract value
- £526,040
- Awarded
- 21 Nov 2023
- Procedure
- Open procedure
- Buyer type
- Devolved government
Awarded to
| Supplier | Value |
|---|---|
| expert PR & HWM Communications GmbH | £526,040 |
Description
Tourism is a highly competitive global industry. It is imperative not only to develop a dynamic customer focus, but also articulate clearly what makes Wales unique. Wales is well placed to compete with the best and can offer a rich culture and heritage, a landscape of high scenic quality, a unique coastline and a diversity of experiences contributing to our visitors’ mental and physical well-being. It will be the experiences that differentiate Wales from other destinations that will resonate most memorably with our visitors. The Welsh Government’s Tourism and Marketing Division are responsible for delivering activities that support the sustainable development of the visitor economy, as well as activities to build Wales’ reputation and performance as a place to visit, invest, work and study. The tourism and hospitality sector plays an important role to the Welsh economy, representing 11.8% and 9.6% of the Welsh workforce, respectively. The visitor economy also acts as a lynchpin for broader economic development, and these businesses provide important social and wellbeing hubs for our communities. Our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including environmental sustainability, social and cultural enrichment and health benefits. The tourism strategy takes as its basis Wales' distinctive Wellbeing of Future Generations (Wales) Act 2015, and ‘mainstreams’ its vision through everything we do. The sector has still not fully recovered from the pandemic and the cost-of-living crisis is hampering the recovery. We have always been clear that our work now is to concentrate on building back to pre-pandemic international visitor and spend figures and indeed grow those figures. A German speaking expert team is required to work with Welsh Government’s Tourism and Marketing department to deliver the market-facing consumer marketing campaign, on-territory Travel Trade service, Business Events exhibition support, and targeted activity, plus PR and Media Relations activity over the contract duration.
Categories (CPV)
- 79416100 Public relations management services
- 79416000 Public relations services
- 79416200 Public relations consultancy services
- 48480000 Sales, marketing and business intelligence software package
- 79310000 Market research services
- 79340000 Advertising and marketing services
- 79342000 Marketing services
- 79342100 Direct marketing services
- 79413000 Marketing management consultancy services
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