Public Relations Strategy and Campaign for Citizens Advice South East Wales

Citizens Advice South East Wales is required to commission an individual or company to develop a PR Strategy and PR Campaign which will assist CASEW in raising its profile and awareness among key stakeholders. This will include:a) Understanding where we are nowb) Understanding where we want to be (setting objectives)c) Identifying who we need to reach (prioritising target audience)d) Working out how to reach them (target media, channels)e) Clarifying what we need to say to them (tone of voice, key messages, content)f) Creating a delivery plang) Identifying how we can monitor the plan’s effectivenessThe individual or company will be required to:a) Develop the PR strategy and delivery planb) Implement elements of the plan e.g. write contentNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=134349.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

Citizens Advice South East Wales (CASEW) is a Consortium of eight independent local Citizens Advice (LCA) organisations in South East Wales, these include:Bridgend MonmouthshireCaerphilly Blaenau Gwent NewportCardiff and Vale Rhondda Cynon TaffMerthyr Tydfil TorfaenThey range in size from Caerphilly Blaenau Gwent and Cardiff & Vale each with incomes of over £4 million and around 150 - 200 employees each to Monmouthshire with an income of around £200,000 and 8 part time employees. Between them, the LCAs have an income of nearly £15 million and employ close to 600 people.The goal of the consortium is to safeguard and grow high quality Citizens Advice service provision across South East Wales, through working with commissioners to co-design services, creating a single point of contracting, and by tendering competitively for public service contracts via a range of channels.A key driver for the establishment of the consortium is the current economic and social climate, with consortium formation aiming to strengthen the resilience of the service in the face of significant cuts in public sector spending and the growing client demand.CASEW is a company limited by guarantee and Registered Charity. The consortium is a membership-owned and controlled body, with the members of the company being the LCA organisations in the South East Wales area. Its defining characteristics include:- The consortium is owned and controlled by its members, with the majority of trustees drawn from member LCAs.- The consortium will create a single point of contracting.- The consortium will operate through a hub and spoke structure.(WA Ref:134349)The buyer considers that this contract is suitable for consortia bidding.