PR brief for The Skills Toolkit
Department for Education · London
Key facts
- Contract value
- £59,970
- Awarded
- 11 Nov 2020
- Contract starts
- 16 Nov 2020
- Contract ends
- 31 Mar 2021
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to 2 suppliers
| Supplier | Value |
|---|---|
| Kindred | £29,985 |
| Kindred Agency Ltd | £29,985 |
Description
The Department for Education is looking for a January 2021 PR campaign to rival its April 2020 launch for The Skills Toolkit.
The Skills Toolkit has been very well received since its launch, with more than half a million page views and thousands of course starts. Paid media is proving very effective in driving traffic to the site, but to give the paid activity more impact and longevity, we need to get people talking about The Skills Toolkit - building awareness of the platform amongst employers and learners, and encouraging people to recommend it to others.
This is particularly important in regions outside of London where the need for upskilling in response to COVID-19 is most acute, and amongst older learners, some of whom may be less exposed to our digital marketing. Earned media is a vital, trusted channel to help us achieve these goals and has also been proven an important driver of traffic to the platform.
Categories (CPV)
- 79416000 Public relations services
Similar open tenders
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
A, B & C Road Conditions Survey (Lot 2) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £90.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of A, B and C road condition surveys during 2027.
Unclassified Road Conditions Survey (Lot 1) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20266 daysValue £75.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of Unclassified Road condition surveys during 2027.
Provision of Conversion Support Services for Student Recruitment for Glasgow Caledonian University
Location: ScotlandBuyer: Glasgow Caledonian University
Open tenderCloses 4 Dec, 202630 daysValue £800.00kSource Find a TenderThe University is seeking a Contractor for the Provision of a Conversion Partner who is equipped to provide a bespoke data driven, measurable series of conversion solutions through expertise in the HE sector.
ID 6592875 - DAERA - LMC - The provision of certification services to the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBLFQAS)
Location: Northern IrelandBuyer: The Livestock and Meat Commission for Northern Ireland
Open tenderCloses 8 Dec, 202634 daysValue £10.84mSource Find a TenderThe Livestock and Meat Commission (LMC) requires the continued provision of certification services for the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (FQAS). FQAS plays a critical role in providing assurance regarding animal welfare, food safety and environmental standards and supports market access f
ENQ1406 - LED Screens, Staging, PA Equipment and Lighting Equipment for Derby LIVE Events
Location: East MidlandsBuyer: Derby City Council
Open tenderCloses 11 Nov, 20267 daysValue £95.00kSource Find a TenderThis quotation is for the supply, installation and de-rig of staging, LED screens, PA and Lighting equipment for Derby LIVE Events. **Please note this procurement has been reserved to suppliers with substantive business operations within the administrative boundary of Derby City Council. The Council is committed to sup