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Closed tender
Published 27 Oct 2021

SLaMST21 - P164 Social Media Strategy

South London and Maudsley NHS Foundation Trust · London

Key facts

Estimated value
£17,500
Closing date
15 Oct 2021
Contract starts
24 Nov 2021
Contract ends
31 Mar 2022
Procedure
Open procedure (below threshold)
Buyer type
Health

Description

We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities. We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together.

Categories (CPV)

  • 79340000 Advertising and marketing services

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