(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
NEWCASTLE UNIVERSITY · United Kingdom
Key facts
- Contract value
- £52,000
- Awarded
- 09 May 2021
- Contract starts
- 10 May 2021
- Contract ends
- 31 Mar 2022
- Procedure
- Restricted procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| CRUNCH DMC LIMITED | £52,000 |
Description
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically:
⢠Analytics 360 license ⢠Tag manager 360 license ⢠Implementation and ongoing support
The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.
We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: ⢠Measurement requirement scope ⢠Audit existing GA account ⢠Audit existing GTM set up ⢠Data layer build specifications ⢠Tag and pixels implementation via GTM
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
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