PS005A Strategic Planning Media Buying
Birmingham City University · West Midlands
Key facts
- Contract value
- £4,000,000
- Awarded
- 29 Jun 2020
- Contract starts
- 29 Jul 2020
- Contract ends
- 29 Jun 2023
- Procedure
- Open procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| Agden Limited | £4,000,000 |
Description
Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.
Categories (CPV)
- 79342000 Marketing services
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