21/015 - Creative Strategy and Design Agency Services
University of Portsmouth · South East
Key facts
- Estimated value
- £600,000
- Closing date
- 17 Dec 2021
- Contract starts
- 14 Feb 2022
- Contract ends
- 14 Feb 2026
- Procedure
- Open procedure (above threshold)
- Buyer type
- Education
Description
We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.
Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers.
The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness.
Full details of the requirements are under the Specification section of the ITT.
Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/
Is a Recurrent Procurement Type? : No
Categories (CPV)
- 79340000 Advertising and marketing services
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