Sustainable Innovation Fund Communications & Engagement - Content Creation

This request for quotation is to invite suppliers to quote for the creation of content showcasing the projects funded by the Sustainable Innovation Fund and Covid-19 Continuity Grants. The purpose of this content is to maximise the impact of the funding. It must achieve the following objectives.

1.1 Communicate the impact of the funding and raise awareness of the projects across the following stakeholders: industry, government, the public, award winners and grant recipients, investors/funders and KTN and Innovate UK's existing audience.

1.2 Highlight the key themes of the funding; Covid-19 response, environmental sustainability, and equality, diversity, and inclusion.

1.3 Create a network effect within sectors, technologies, and challenges.

The following deliverables are required if KTN decides to proceed with a chosen contract partner.

2.1 Build the campaign's content strategy and key messaging.

2.2 Identify appropriate co-branding for content using Innovate UK and KTN brand guidelines.

2.3 Create story-led content.

2.3.1 50 video success stories. Please note that 100 projects have been identified as strong success stories.

2.4 Identify external events and activity to leverage, for example, COP26.

2.5 Work alongside KTN to evaluate the success of the content and refine the approach throughout the project.

In response to this Statement of Works, please provide the information listed below. Shortlisted suppliers will be invited to pitch to KTN before a final decision is made. These pitches are expected to take place w/c 26th July online.

3.1 Short narrative describing how you would approach the project i.e., your design approach, suppliers you may have to collaborate with to deliver etc.

3.2 One or more examples of a campaign you have previously taken from concept through to roll out. If you do not have an example of this work, please select a suitable alternative piece of work, and associated narrative.

3.3 Initial schedule of costs. Recognising that this would be subject to change and within the constraints of the overall budget, suppliers are asked to submit a timeline of estimated costs for the duration of the project i.e., 1st August 2021 to 31st March 2022.

3.4 A completed copy of the Pre-Qualification Questionnaire.

3.5 Additional Information. KTN invite suppliers to provide any additional information in the form of video content, imagery, or links, which provide supporting evidence that suppliers recognise and work in accordance with KTN values as an organisation. Suppliers might include evidence of environmental management practices, environmental or social aims and social responsibility, diversity and inclusion policy and practices.

3.6 Legal information i.e. Your standard T&Cs.

Please provide the information requested above to [email protected] by 12:00, 23rd July 2021. Submissions will be assessed on an ongoing basis until this date.