(NU/1589-27) Chinese Social Media Management
NEWCASTLE UNIVERSITY · United Kingdom
Key facts
- Contract value
- £102,000
- Awarded
- 21 Jun 2021
- Contract starts
- 27 Jun 2021
- Contract ends
- 04 Jul 2022
- Procedure
- Restricted procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| TONG | £102,000 |
Description
The successful supplier is required to have the ability to provide the following services and experience: Organic social media management ⢠Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings ⢠Support live-streaming chats with staff/students and virtual open days, when required ⢠Input and content recommendations for our student content interns. ⢠The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. ⢠Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this. ⢠Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements ⢠Provide recommendations on content best practice and trends ⢠Provide a named Account Manager ⢠Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office. Paid media ⢠Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu ⢠Provide detailed campaign attribution and KPI measurements for all media plans ⢠Provide full campaign reporting and optimisation as part of all media plans ⢠Provide support on creative optimisation and testing ⢠Provide regular insight into industry best practice, trends and future placement opportunities ⢠Provide a single Account Manager for all campaigns
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
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