Creative marketing (strategic)
Anchor Hanover · United Kingdom
Key facts
- Estimated value
- £1
- Closing date
- 17 Dec 2021
- Contract starts
- 31 Mar 2022
- Contract ends
- 31 Mar 2025
- Procedure
- Restricted procedure (above threshold)
- Buyer type
- Other public body
Description
Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities.
We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.
Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs.
The deliverables may be subject to change and are as follows:
- Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services
These elements will support the marketing of Anchors product portfolio:
- Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes
In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets
Additional information: The dates included in this notice are estimated dates and are subject to change
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