PB2021-00587 - Young Discounts Bus Marketing Campaign
Darlington Borough Council · North East
Key facts
- Contract value
- £19,000
- Awarded
- 21 Dec 2021
- Contract starts
- 22 Dec 2021
- Contract ends
- 15 Mar 2022
- Procedure
- Direct award
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| Diva Creative Limited | £19,000 |
Description
Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.
Categories (CPV)
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