Social Media Monitoring Services
Key facts
- Contract value
- £316,584
- Awarded
- 05 Aug 2021
- Contract starts
- 30 Aug 2021
- Contract ends
- 30 Aug 2024
- Procedure
- Call-off from a dynamic purchasing system
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| RUNTIME COLLECTIVE LTD | £316,584 |
Description
The Foreign, Commonwealth & Development Office (FCDO) conducts regular social listening and media monitoring, via a web based service, to manage the department's reputation and measure the owned and earned impact of its campaigns.
Specifically, social listening and media monitoring allows the FCDO's communication teams to understand audience sentiment around key policy areas, its programmes of work and services. Monitoring tools are also used to help teams ascertain where conversations around these areas predominantly take place and who influences these discussions.
Ultimately, social media monitoring and listening allows the FCDO's communications teams to inform future campaign strategies as well as evaluate existing activities.
Categories (CPV)
- 71620000 Analysis services
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