Specialist communications consultancy to shape the strategy for the HMRC Story Campaign
H M REVENUE & CUSTOMS · United Kingdom
Key facts
- Contract value
- £37,000
- Awarded
- 02 Nov 2021
- Contract starts
- 02 Nov 2021
- Contract ends
- 31 Mar 2022
- Procedure
- Single tender action (below threshold)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Engine Group Limited | £37,000 |
Description
We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including:
⢠Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework
⢠Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025)
⢠Proposing suitable campaign messaging
⢠Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.
Categories (CPV)
- 73000000 Research and development services and related consultancy services
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