T Levels branding campaign
Department for Education · London
Key facts
- Contract value
- £3,000,000
- Awarded
- 28 Feb 2019
- Contract starts
- 01 Mar 2019
- Contract ends
- 31 Mar 2021
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Havas Worldwide London Limited | £3,000,000 |
Description
This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: ⢠insight generation ⢠audience analysis - particularly for parents, young people and employers. ⢠brand and creative strategy - for T Levels ⢠portfolio strategy for wider tech ed reform ⢠complete campaign solution - balancing national and regional targeted communications ⢠media strategy development ⢠planning, design and execution of the campaign ⢠model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2) ⢠evaluation strategy and delivery method
Categories (CPV)
- 79341000 Advertising services
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