Creative Testing
Cabinet Office · London
Key facts
- Contract value
- £14,695
- Awarded
- 31 Mar 2026
- Contract starts
- 07 Apr 2026
- Contract ends
- 31 Mar 2027
- Procedure
- Single tender action (below threshold)
- Buyer type
- Central government
- Source
- Contracts Finder
Awarded to
| Supplier | Value |
|---|---|
| Swayable | £14,695 |
Description
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.
Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").
Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Categories (CPV)
- 79310000 Market research services
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