(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University
NEWCASTLE UNIVERSITY · United Kingdom
Key facts
- Contract value
- £19,365
- Awarded
- 07 Jun 2021
- Contract starts
- 09 Jun 2021
- Contract ends
- 31 Jul 2021
- Procedure
- Restricted procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| Sideshow Ltd | £19,365 |
Description
We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision. Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website. A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses. The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities. 2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors. 3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future. 4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
Similar open tenders
Tree Survey Services
Location: South WestBuyer: University of Exeter
Open tenderCloses 19 Nov, 202614 daysValue £45.00kSource Find a TenderUniversity of Exeter invites bidders to submit a quotation for the provision of tree survey services across the Exeter property portfolio. The purpose of this contract is to undertake a planned programme of tree inspections and condition surveys to support the ongoing management of our tree stock and associated health,
QMS Strategic Partner
Location: East of EnglandBuyer: Mid and South Essex NHS Foundation Trust
Open tenderCloses 1 Dec, 202626 daysValue £3.00mSource Find a TenderMid and South Essex NHS Foundation Trust is seeking a Strategic Improvement Partner to support the co-design, implementation and embedding of an organisation-wide Quality Management System (QMS), including improvement capability, leadership development and sustainable skills transfer.
Leeds Culture Strategy Renewal
Location: Yorkshire and the HumberBuyer: Leeds City Council
Open tenderCloses 3 Jan, 202759 daysValue £50.00kSource Find a TenderThe procurement has been established to appoint a consultant (or consultancy team) to develop a new city-wide Leeds Culture Strategy 2027-2037 on behalf of Leeds City Council, with funding stakeholders Arts Council England and Culture Consortium Leeds. The strategy will provide a shared long-term vision for culture and
RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign
Location: WalesBuyer: Awdurdod Parc Cenedlaethol Eryri
Open tenderCloses 30 Nov, 202625 daysValue £35.00kSource Find a TenderMae RHOI wedi cael ei ysbrydoli gan lwyddiant CopenPay ac mae'n rhan o'r dull rhyngwladol ehangach DestinationPay. Mae'r egwyddor sylfaenol yn syml: anogir pobl i wneud rhywbeth cadarnhaol ar gyfer y lleoedd maen nhw'n ymweld â nhw ac, yn gyfnewid, derbyn gwobr gan fusnes neu sefydliad sy'n cymryd rhan. Bydd y rhaglen
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 16 Nov, 202611 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
PROVISION OF SECURITY GUARDING SERVICES FOR BRITISH EMBASSY HARARE
Location: LondonBuyer: Foreign, Commonwealth and Development Office
Open tenderCloses 13 Nov, 20268 daysValue £1.49mSource Find a TenderThe Contractor will be responsible for delivering a fully managed guarding solution, including static posts, foot patrols, mobile response, alarm monitoring, and a 24/7 command-and-control capability. Staffing levels, supervision, shift patterns and rotation arrangements must always ensure operational resilience and co