GB-Bath: University Brand Review
University of Bath · South West
Key facts
- Estimated value
- £50,000
- Closing date
- 03 Feb 2020
- Contract starts
- 06 Mar 2020
- Contract ends
- 05 Mar 2023
- Procedure
- Open procedure
- Buyer type
- Education
Description
The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand
Categories (CPV)
- 79413000 Marketing management consultancy services
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