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Tenfell
Awarded contract
Published 19 Jun 2019

Student Journey Mapping and Segmentation Analysis

UNIVERSITY OF WOLVERHAMPTON ENTERPRISE LIMITED

Key facts

Contract value
£80,760
Awarded
21 May 2019
Contract starts
27 May 2019
Contract ends
29 Feb 2020
Procedure
Open procedure (below threshold)
Buyer type
Education

Awarded to

SupplierValue
SMRS Ltd£80,760

Description

To produce a detailed map of the 'end to end' student journey from awareness to graduation, segmented by relevant student characteristics, actionable insights into the characteristics of our student body, and identified target markets for recruitment growth. These elements will be reported along with a prioritised action plan to enable the university to make the most of potential recruitment markets, and to understand how we can provide a 'better' applicant and student experience.

This is a one off Procurement exercise for the University with the Contract term being for a set time period, key deliverables are required during the course of the contract and these are detailed below:

- Research to commence on Contract Award. - Final report must be delivered by 1st November 2019 - Presentation to key senior stakeholders by the 30th November 2019.

The delivery organisation is expected to remain available to respond to specific questions as a recruitment strategy is developed and implementation begins, until 29th February 2020.

Additional information: All contact and submissions via BravoSolution etendering portal

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Published by the buyer on Contracts Finder archive (Open Contracting) (Open Government Licence v3.0). Always read the original notice before responding.