BTA 1154- China Microgapping Campaign
British Tourist Authority · United Kingdom
Key facts
- Closing date
- 19 Jun 2019
- Contract starts
- 30 Jun 2019
- Contract ends
- 01 Jul 2022
- Procedure
- Open procedure
- Buyer type
- Other public body
Description
Offers are invited from bidders who wish to form a Partnership with VisitBritain.
Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend
VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1)expand the reach the campaign through owned/earned channels, and potentially paid channels 2)provide data insights and analysis to inform campaign approach 3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK
Categories (CPV)
- 79342000 Marketing services
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