Alcohol Social Marketing Campaign
North Yorkshire County Council · Yorkshire and the Humber
Key facts
- Contract value
- £100,000
- Awarded
- 06 Dec 2018
- Contract starts
- 01 Jan 2019
- Contract ends
- 31 Dec 2020
- Procedure
- Open procedure
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| Hitch Marketing limited | £100,000 |
Description
The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm.
Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels). Bid documents are available on Yortender (www.yortender.co.uk)
Categories (CPV)
- 79340000 Advertising and marketing services
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