Breastfeeding Social Marketing Project
Gloucestershire County Council · South West
Key facts
- Contract value
- £50,000
- Awarded
- 01 Sep 2019
- Contract starts
- 13 Oct 2019
- Contract ends
- 14 Oct 2020
- Procedure
- Open procedure
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| Ice Creates Ltd | £50,000 |
Description
The breastfeeding social marketing project will aim to achieve a positive change in young women's beliefs, perceptions and attitudes towards breastfeeding within Gloucester City leading to an increase in breastfeeding rates (initiation and continuation at 6 - 8 weeks after birth).
The Provider shall ensure the project comprises the four phases and meet the following objectives.
1. Breastfeeding insight work ⢠To collect insight from the target audience and relevant workforce ⢠To develop knowledge and understanding of the local enablers of and barriers to breastfeeding in Gloucester City
2. Social Marketing Pilot ⢠Co - produce a range of social marketing interventions with the target audience which build on the insight from Phase 1. ⢠Implement and pilot for 6 months a range of social marketing interventions with the aim to increase breastfeeding (initiation and continuation) rates among target audience with a focus on areas of greatest deprivation and lowest prevalence.
3. Evaluation ⢠Evaluate the impact and effectiveness of the social marketing interventions ⢠Establish an action plan for a countywide approach for the promotion of breastfeeding for all
4. Dissemination ⢠Produce a final report for dissemination and share findings with stakeholders.
Categories (CPV)
- 79315000 Social research services
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