Food is Great Campaign
Defra Network eTendering Portal · United Kingdom
Key facts
- Contract value
- £25,000
- Awarded
- 21 Dec 2018
- Contract starts
- 18 Dec 2018
- Contract ends
- 31 Dec 2019
- Procedure
- Other - contract agreement
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Buzzfeed | £25,000 |
Description
To partner with BuzzFeed to produce, deliver and distribute custom recipe video content that:
- is hosted on BuzzFeed's video-series channel 'Tasty' - the world's largest food and drink network, with over 113.6m monthly active users on Facebook alone - is innovative and engaging, serving the next-generation digital food trends - grows demand and interest in UK food and drink within key markets - specifically, the USA - increases positive perceptions of UK food and drink in the USA - showcases the core tenets of the GREAT brand to an extensive global audience
This activity will contribute to increasing demand for UK food and drink in key markets and support the delivery of the UK International Action Plan for Food and Drink 2016-2020.
Categories (CPV)
- 72000000 IT services: consulting, software development, Internet and support
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