WHC - Campus West: data and conjoint analysis
Key facts
- Closing date
- 06 Dec 2019
- Contract starts
- 12 Jan 2020
- Contract ends
- 15 Mar 2020
- Procedure
- Open procedure (below threshold)
- Buyer type
- Other public body
Description
Campus West is an entertainment centre in Welwyn Garden City, managed by the borough council.
Campus West runs the Zebra Card offering discounts between 15% and 50% across the centre. The Zebra card is free and currently has approx. 17k active members (post GDPR).
We want to undertake a detailed analysis of our data which will allow for more evidence-based decision making, and use conjoint analysis to develop a solid evidence base, including understanding motivations behind membership purchase, and help us understand the optimum approach for reviewing our offer.
Additional information: Is a Recurrent Procurement Type? : No
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
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