Campaign Solutions Agency
Department of Health and Social Care · London
Key facts
- Contract value
- £7,000,000
- Awarded
- 24 Jun 2019
- Contract starts
- 07 Jul 2019
- Contract ends
- 07 Jul 2022
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| MullenLowe London LTD | £7,000,000 |
Description
The Department for Health and Social Care (DHSC) requires a marketing and communications agency and/or agency consortia to deliver a range of campaigns across its remit. With the publication of the NHS Long Term Plan at the beginning of this year and the forthcoming Social Care Green Paper, the department has an increasing need to build its marketing capability to:
- Raise awareness of new policies designed to help safeguard the NHS's future.
- Improve awareness of specific actions the public can take to plan for their future care and make effective use of NHS services. This ranges from adoption of NHS innovations such as an App to planning for their future social care needs.
- Drive recruitment into adult social care (ASC) and reduce vacancies
DHSC is looking for an innovative, cutting-edge communications agency and/or agency consortia with the expertise and passion to develop and deliver impactful, engaging and highly targeted campaigns. The successful agency(ies) will work in partnership with DHSC to deliver an agile and truly integrated communications service able to seamlessly move between paid for, earned and owned communications; as well as national to local, to maximise audience impact and engagement, as well as value.
The overall value of the entire project is £7,000,000. To note, this value is only an estimate and based on current spend and does not guarantee any spend through this contract. This contract is a standby agreement in line with framework RM3774 for a fixed period of time to work on a number of campaigns we require during this period. Payment for this arrangement is per campaign and the work is not guaranteed
Categories (CPV)
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