Domestic consumer marketing
Key facts
- Contract value
- £3,372,000
- Awarded
- 01 Mar 2019
- Contract starts
- 31 Mar 2019
- Contract ends
- 31 Mar 2023
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Ogilvy & Mather | £3,372,000 |
Description
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.
Categories (CPV)
- 79342000 Marketing services
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