Qualitative Research Services
National Savings and Investments · London
Key facts
- Contract value
- £300,000
- Awarded
- 02 May 2019
- Contract starts
- 15 May 2019
- Contract ends
- 15 May 2021
- Procedure
- Call-off from a framework agreement (framework)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Discovery Research Limited | £300,000 |
Description
Contract awarded via the Crown Commercial Services RM6018 Research Marketplace framework agreement.
Each year NS&I carry out a number of ad-hoc qualitative research projects. These projects can cover a range of topics so qualitative research may be needed to support: - blue sky thinking and strategy development - product development - both in terms of new product development and product enhancement - understanding of customer service expectations - communications testing - the exploration of consumer segment attitudes, needs and behaviours - advertising development - branding and image development.
As well as bespoke ad-hoc projects we may require support with the facilitation of workshops and input into meetings with other agencies that we work with such as our marketing and brand agencies.
Categories (CPV)
- 79310000 Market research services
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