AB Testing and Optimisation Services
The British Broadcasting Corporation (BBC) · United Kingdom
Key facts
- Contract value
- £1,500,000
- Awarded
- 30 Mar 2017
- Contract starts
- 31 Mar 2017
- Contract ends
- 31 Mar 2019
- Procedure
- Open procedure
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| Episerver uk | £1,500,000 |
Description
The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
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