BTA823 European Airline Partnership
British Tourist Authority · United Kingdom
Key facts
- Closing date
- 21 Jun 2017
- Contract starts
- 10 Jul 2017
- Contract ends
- 10 Jul 2020
- Procedure
- Restricted procedure
- Buyer type
- Other public body
Description
VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.
Categories (CPV)
- 75125000 Administrative services related to tourism affairs
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