DaySaver Leisure Travel Campaign
West Yorkshire Combined Authority · Yorkshire and the Humber
Key facts
- Contract value
- £25,580
- Awarded
- 26 Jun 2023
- Contract starts
- 31 May 2023
- Contract ends
- 31 Oct 2023
- Procedure
- Restricted procedure
- Buyer type
- Local government
Awarded to
| Supplier | Value |
|---|---|
| The Ark Marketing & Media Ltd | £25,580 |
Description
The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire. â¯
Categories (CPV)
- 79342000 Marketing services
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