PHE Marketing Qualitative Research
Public Health England · United Kingdom
Key facts
- Contract value
- £150,000
- Awarded
- 14 Jun 2017
- Contract starts
- 02 May 2017
- Contract ends
- 02 May 2019
- Procedure
- Other -
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| Now Advertising Limited, | £150,000 |
Description
At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign.
We have been using this model for nearly eight years and we have now reviewed and updated the model.
Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life
The awarded contractor Now Advertising Ltd will be working across all our campaigns, including Act FAST and Change4Life, to understand the economic and societal impact they have - along with the return on investment that they deliver.
The contract was awarded using the Crown Commercial Service 'RM3796 Communication Services Framework' Under Lot 1 'Specialist Consultancy Services'.
Categories (CPV)
- 79310000 Market research services
Similar open tenders
Footways Maintenance Survey (Lot 3) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £60.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations to obtain road condition data for the highway network for footways and remote cycleways during 2027.
A, B & C Road Conditions Survey (Lot 2) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £90.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of A, B and C road condition surveys during 2027.
Unclassified Road Conditions Survey (Lot 1) (2027)
Location: South EastBuyer: West Sussex County Council
Open tenderCloses 10 Nov, 20265 daysValue £75.00kSource Find a TenderWest Sussex County Council are seeking to and identify suitably qualified and interested organisations for the provision of Unclassified Road condition surveys during 2027.
Provision of Conversion Support Services for Student Recruitment for Glasgow Caledonian University
Location: ScotlandBuyer: Glasgow Caledonian University
Open tenderCloses 4 Dec, 202629 daysValue £800.00kSource Find a TenderThe University is seeking a Contractor for the Provision of a Conversion Partner who is equipped to provide a bespoke data driven, measurable series of conversion solutions through expertise in the HE sector.
ID 6592875 - DAERA - LMC - The provision of certification services to the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBLFQAS)
Location: Northern IrelandBuyer: The Livestock and Meat Commission for Northern Ireland
Open tenderCloses 8 Dec, 202633 daysValue £10.84mSource Find a TenderThe Livestock and Meat Commission (LMC) requires the continued provision of certification services for the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (FQAS). FQAS plays a critical role in providing assurance regarding animal welfare, food safety and environmental standards and supports market access f
ENQ1406 - LED Screens, Staging, PA Equipment and Lighting Equipment for Derby LIVE Events
Location: East MidlandsBuyer: Derby City Council
Open tenderCloses 11 Nov, 20266 daysValue £95.00kSource Find a TenderThis quotation is for the supply, installation and de-rig of staging, LED screens, PA and Lighting equipment for Derby LIVE Events. **Please note this procurement has been reserved to suppliers with substantive business operations within the administrative boundary of Derby City Council. The Council is committed to sup