NML Visitor Profiling Survey
Key facts
- Contract value
- £69,000
- Awarded
- 21 Mar 2017
- Contract starts
- 31 Mar 2017
- Contract ends
- 31 Mar 2020
- Procedure
- Open procedure
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| Liverpool City Region Local Enterprise Partnership | £69,000 |
Description
National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors.
The key data that we would need the survey to provide includes:
1) Basic profiling information ⢠Age and gender of respondent and those accompanying them ⢠Where the respondents live- postcode data ⢠Repeat visits to NML venues ⢠Museum & Gallery visiting habits in general and to NML specifically ⢠Ethnicity breakdown ⢠NS SEC breakdown (and SEG for comparison with historical data) ⢠Levels of disability among respondents
2) Marketing awareness information ⢠How respondents find out about the venues ⢠Awareness of temporary exhibitions
3) Motivational information ⢠How and why respondents decide to visit the venues ⢠Main factors that influence decisions to visit ⢠The appeal of temporary exhibitions
4) Satisfaction with visit ⢠How the visit matches up to prior expectations ⢠How likely respondents are to visit again or recommend to others
5) Media consumption ⢠Main radio station listened too ⢠Main newspaper read ⢠Use of social networking sites
A full description and instructions for tender responses are contained within the attachments
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