Provision of a Student Recruitment Customer Relationship Management (CRM) System

The Student Recruitment CRM project workstream aims to deliver the software solution that will aid full engagement with these prospective students while aligning with new processes and ways of working for our colleagues supporting student recruitment across the University.

Operations The University supports enquiries from students from across the world for its programme offerings. Our earliest engagement with potential students can begin as early as initial senior school years through our outreach work, with full recruitment support through all stages through to registration and enrolment. We actively engage and support prospective international students with our overseas activities, directly or through third party agents.

Whilst very successful with student recruitment to date, we are continuously looking to improve our engagement and support, always aiming to provide the best student experience from their first contact with us. We in addition continue to review our ways of working to find more effective and efficient methods, enhancing the service we provide through utilising accessible software solutions

Systems Whilst without a CRM solution for student recruitment at present, we do fully utilise Tribal SITS to support application management and plan to continue to do so. The solution procured through this opportunity will need to be fully linked to the Tribal SITS installation and provide a means to connect with other systems also, potentially utilising an integration layer.

We are looking for a system to support us in the following areas, with Enquiry management a primary focus. o Enquiry Management. Enquiries capture (from Home/EU and International prospective students relating to UG, PGT (Post Graduate Taught) and PGR (Post Graduate Research programmes), processing and oversight/workflow • Enquiries capture from a variety of sources • Enquiries response (timely, informative, consistent and appropriate) • Enquiries oversight and workflow

o Recruitment Relationship management (Home/EU/International, UG, PGT and PGR) and Outreach & widening participation support • Engagement with enquirers to maintain contact and interest in the University • Linking with SITS information, engaging with applicants and offer holders, supporting them through to registration and enrolment • Track prospective students interactions with the University at various touchpoints • Capture contacts information related to Outreach and WP activities

o Recruitment Communications, Marketing and Event management support • Campaigns • Support for events (Open days and Offer Holder Visit Days) • Targeted, tailored marketing and engagement

o Reporting and Market Research • Flexible reporting • Analysis and interrogation of information held