YouGov - Policy, user testing, communications for the NHS Test and Trace App
Department of Health and Social Care · London
Key facts
- Contract value
- £39,350
- Awarded
- 22 Sep 2020
- Contract starts
- 16 Jul 2020
- Contract ends
- 17 Oct 2020
- Procedure
- Single tender action (below threshold)
- Buyer type
- Central government
Awarded to
| Supplier | Value |
|---|---|
| YOUGOV PLC | £39,350 |
Description
The services are to support the successful launch of the COVID-19 App. Services are to survey a representative sample of the UK to explore attitudes with regards to the App in depth, to assist an understanding of download drivers. There is also a segmentation of the population based on their willingness to download the App, providing information that should assist effectively prioritising messaging and advertising spend.
Categories (CPV)
- 79310000 Market research services
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