GB-Birmingham: 100648 B2022 Media Planning
Birmingham Organising Committee for the 2022 Commonwealth Grames Ltd
Key facts
- Contract value
- £200,000
- Awarded
- 21 Jan 2020
- Contract starts
- 22 Jan 2020
- Contract ends
- 02 Sep 2022
- Procedure
- Not specified
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| MediaCom UK Limited | £200,000 |
Description
Media Planning to include: â¢Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; â¢Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; â¢Developing the brief for the OC's media buying partner to the standard Government Communication Service format; â¢Proposing on-going research requirements to support and evaluate the marketing programme; â¢Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
Additional information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.
Categories (CPV)
- 79341100 Advertising consultancy services
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