AHDB Online International Consumer Survey

AWARDED AHDB wish to further explore consumer buying behavior across key export regions. This research will play an important role in understanding the current and potential future positioning of British products - with particular focus on this project for meat products The initial part of the research would be focused across key EU markets - but AHDB would also like agencies to purpose separate bolt on options for AHDB to do the same research with an agency with consumers in Asia and N.Amercia.Overall aim is to conduct online surveys with consumers across targeted EU markets looking at purchase habits and the role of British food. The project is to be use as part of key strategic planning help assess the appeal across the markets. But also to identify key similarities and differences to help better appeal to consumers and identify market that might need specialist campaign support.

Additional information: AWARDED Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.