(NU1589-4) Monthly campaign analytics, content development and Digital PR
NEWCASTLE UNIVERSITY · United Kingdom
Key facts
- Contract value
- £25,500
- Awarded
- 16 Dec 2020
- Contract starts
- 17 Dec 2020
- Contract ends
- 31 Aug 2021
- Procedure
- Restricted procedure
- Buyer type
- Education
Awarded to
| Supplier | Value |
|---|---|
| O COMMUNICATIONS LTD | £25,500 |
Description
Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: ⢠Campaign analytics o Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable o Dashboard/report creation and analysis of results by subject, where applicable o Demonstrate how effective messages are to the audience o Recommendations and guidance on ï§ KPIs ï§ Key focus areas o Develop benchmarks to give context to results o Measure against competitors with share of voice o Understand context of earned media coverage with sentiment analysis o Track and amplify positive coverage ⢠Content development o Create content suitable for media coverage o Rewriting Newcastle University created content ï§ Make content more suitable for media coverage o Support stories with video assets where possible o Recommend creative angles that appeal to media channels ⢠Digital PR o Provide access to relevant media channels o Secure relevant media coverage o Make recommendations for most impactful channels and coverage
Categories (CPV)
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
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