Market Research Services
The British Broadcasting Corporation (BBC) · United Kingdom
Key facts
- Contract value
- £50,000,000
- Awarded
- 16 Jan 2020
- Contract starts
- 01 Mar 2019
- Contract ends
- 28 Feb 2023
- Procedure
- Open procedure (above threshold)
- Buyer type
- Other public body
Awarded to
| Supplier | Value |
|---|---|
| Please see text message in Additional Text Section on Page 5 of | £50,000,000 |
Description
Market Research is commissioned for a variety of purposes within the BBC, across the full range of different audiences for its programmes and services. The research will inform strategic policy, commissioning and editorial decisions as well as ensuring audiences are at the heart of everything the BBC delivers therefore we are looking to appoint a range of agencies that can meet the BBC's requirements across all platforms and target audiences. The BBC also has a clear strategy to engage with and target youth audiences, reflecting the changing nature on how content is discovered and consumed by the next generation of our audience.
Please note that the OJEU value range for this procurement is £30,000,000 - £50,000,000 over the term plus extensions.
Additional information: Contracts have been awarded to 36 service providers across 5 individual lots.
For further information please contact Hannah Stephenson at [email protected], or refer to the published Contract Award Notice in OJEU/TED at https://ted.europa.eu/udl?uri=TED:NOTICE:055381-2020:TEXT:EN:HTML
Categories (CPV)
- 79310000 Market research services
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